Spiral dynamics: 8 Levels of Human Value Systems, by Clare W. Graves
Spiral dynamics is a theory created by Prof. Dr. Clare W. Graves and used to model the levels of Human existence. Spiral dynamics attempts to map out the many layers of human needs and consciousness.
Dr. Graves’ theory is often used in the business world to try to understand their consumer base and fulfill the needs of their audience. In psychology, Spiral Dynamics can also be used to understand a client’s primary concern or what “level” they are functioning out of at a particular moment in their life.
Spiral Dynamics uses a color-coded system for each level from the most basic human needs and factors of existence to the most advanced. It is important to note that people can function out of more than one color level at various times in their life and in different situations.
Below is a short breakdown of Prof. Dr. Clare W. Graves’ Theory of Spiral Dynamics:
Eight levels of increasingly complex human value systems (or vMemes)
1. Beige: Survival Self
The survival self is primarily concerned with life on the most basic level. Fulfilling the needs of food, water, shelter, and reproduction. People operating from a beige level are concerned with where they will be finding their next meal and where they may need to sleep that night. Often those functioning out of this level cannot “excel” on other levels because they need to survive. Examples of this can be the homeless population and people in extreme poverty.
2. Purple: Tribal Self
In Spiral Dynamics, the tribal self is mystical and superstitious. People functioning at this level often heavily rely on omens and believe in luck and magic. A modern-day example of people on this level are the clients of card readers and fortune-tellers.
3. Red: Power
The red level is an egocentric mindset in the spiral dynamics model. Someone functioning out of this level is primarily concerned with their own gain regardless of who is harmed in the process. An example of someone acting on the red level is a narcissistic abuser.
4. Blue: Order
In Spiral Dynamics, people on the blue level value order, law, and regulation. People functioning out of this level feel that law and order, made by those in charge, is what makes society moral. Examples of people who function on the blue level are police officers that believe in the system.
5. Orange: Success
Orange people in Spiral Dynamics believe in earning success while bringing something of value to those around them. They have a business mindset and are interested in offering a product or service that others need while also gaining rewards. Examples of orange-level people in Spiral Dynamics are small business owners.
6. Green: Sense of Community or togetherness
The green level is for those concerned with the big picture of community and togetherness. In Spiral Dynamics, those functioning out of green would be non-for-profit workers for community issues.
7. Yellow: Interconnected
People functioning out of the yellow level of Dr. Graves’ model of Spiral Dynamics know that they are valid within themselves and as connected member of society. They honor knowledge and learning and feel that there is value in education. Examples of people that function out of yellow are anthropologists and sociologists.
8. Turquoise: Holistic
Turquoise is the highest level of human consciousness in Dr. Graves’ Spiral Dynamics. It emphasized a global mindset and a collective being as a citizen of the world. They appreciated their holistic self as an individual, a member of society, and their place in the environment at a moment in time. They see themselves as a character in a moment of a larger picture that can be remembered in history.
5 Enlightening Prof. Dr. Clare W. Graves Quotes
“There is a great problem with the establishment of our goals. We are generally for human growth and development, but we don’t know for certain what we mean by it, nor how to bring it about.”Prof. Dr. Clare W. Graves, The Never Ending Quest, 2005
“Whether a personality is open, arrested, or whether it is closed is a function of the potential in the person, the developmental history of the organism and the current environmental circumstances. To be open, a personality must, of course, possess potential for higher-level behavior and must have had, as well, a past history and current conditions of existence conducive to the state of openness. A closed personality can be closed because it can’t go any further; that is, it has no higher level capacity to emerge into. Or it can become closed because the historical psychosocial life circumstances have restricted it from being in any other state than that into which it has developed. The arrested personality, on the other hand, is one which possesses the potential for growth; has, to a point, adequate historical psychosocial circumstances, but is caught in current world conditions which present barriers to its movement on.”Prof. Dr. Clare W. Graves, The Never Ending Quest, 2005
“When man is finally able to see himself and the world around him with clear cognition, he finds a picture far more pleasant. Visible in unmistakable clarity and devastating detail is man’s failure to be what he might be and his misuse of his world. This revelation causes him to leap out in search of a way of life and system of values which will enable him to be more than he has been. He seeks a foundation of self-respect, which will have value system rooted in knowledge and cosmic reality where he expresses himself so that all others, all beings can continue to exist. His values now are of a different order from those at previous levels: They arise not from selfish interest but from the recognition of the magnificence of existence and the desire that it shall continue to be.”Prof. Dr. Clare W. Graves, The Never Ending Quest, 2005
“I am not saying in this conception of adult behavior that one style of being, one form of human existence is inevitably and in all circumstances superior to or better than another form of human existence, another style of being. What I am saying is that when one form of being is more congruent with the realities of existence, then it is the better form of living for those realities. And what I am saying is that when one form of existence ceases to be functional for the realities of existence then some other form, either higher or lower in the hierarchy, is the better form of living. I do suggest, however, and this I deeply believe is so, that for the overall welfare of total man’s existence in this world, over the long run of time, higher levels are better than lower levels and that the prime good of any society’s governing figures should be to promote human movement up the levels of human existence.”Prof. Dr. Clare W. Graves, Levels of Existence : An Open System Theory of Values, 1970
“At each stage of human existence the adult man is off on his quest of his holy grail, the way of life he seeks by which to live. At his first level he is on a quest for automatic physiological satisfaction. At the second level he seeks a safe mode of living, and this is followed in turn, by a search for heroic status, for power and glory, by a search for ultimate peace; a search for material pleasure, a search for affectionate relations, a search for respect of self, and a search for peace in an incomprehensible world. And, when he finds he will not find that peace, he will be off on his ninth level quest. As he sets off on each quest, he believes he will find the answer to his existence. Yet, much to his surprise and much to his dismay, he finds at every stage that the solution to existence is not the solution he has come to find. Every stage he reaches leaves him disconcerted and perplexed. It is simply that as he solves one set of human problems he finds a new set in their place. The quest he finds is never ending.”Prof. Dr. Clare W. Graves, The Never Ending Quest, 2005
Summary: Spiral Dynamics
Who came up with Spiral Dynamics?
Although the theory of Spiral Dynamics was initiated in 1952, it became known to the world in the Fall of 1970 when Prof. Dr. Clare W. Graves published the article “Levels of Existence: An Open System Theory of Values” in the Journal of Humanistic Psychology. Graves holds a Ph.D. in psychology from the Western Reserve University in Ohio. He later taught psychology at Western Reserve University (1945-1948), and Union College (1948-1978).
What is the theory of spiral dynamics?
Spiral Dynamics, or the emergent cyclical theory of adult human development, is a model that helps us understand the psychological maturity of people, companies, and society in general. Taking a look at their needs and motivations, we will notice that the value system consists of a hierarchy of eight alternating levels where the subject is either trying to adapt to the external conditions, or trying to make the environment adapt to the self.
Graves, Clare W. (1970), “Levels of Existence: An Open System Theory of Values.” Journal of Humanistic Psychology, Fall 1970, Vol. 10, No. 2, p. 131-155.
Graves, Clare W. (2005). Cowan, Christopher C.; Todorovic, Natasha (eds.). The Never Ending Quest. Santa Barbara, CA: ECLET Publishing.